Web Analytics stands for performing big data analytics on Web page usage data. The goal is to understand and optimize a Web page so that it is better found by users and search engines. It increases the effectiveness of the Web page by understanding better what users are doing with it. But it can be also used to perform business and market research whereby users of a Web page are considered customers of a company. Pages increasingly visited might indicate popularity trends. One example of an often used tool is Google Analytics.
More Information about Web Analytics
Please take a view at the following video about this topic:
Follow us on Facebook: